Perry Belcher – F.I.B.S. Offer Creation Masterclass

Features of F.I.B.S. Offer Creation Masterclass

What You Get:

1. Part 1: Why Offers Matter
2. Everything Starts With an Offer
3. Most Valuable Skill in the World
4. How Offers Build Companies
5. How Offers Build Products
6. How Offers Sell Books
7. How Offers Make Deals
8. Learn the Hard Way — Fast
9. How Offers Build Relationships
10. 30 Years of Experience in 2 Days
11. My Usable “Fake It Till You Make It” Formula
12. Phase 1: Understanding Human Buying Behavior
13. The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
14. Buying Behavior — Module One, 60 Minutes
15. Phase 2: Critical Research
16. 5 Big Questions — 60 Minutes
17. Competitive Research — 30 Minutes
18. Planning — 30 Minutes
19. Writers’ Tools — 60 Minutes
20. Phase 3: The Offer Formula
21. Now we start writing or dictating
22. Things to Remember: Sequence Matters — 30 Minutes
23. Promise — 60 Minutes
24. Intro — 60 Minutes
25. Commitment — 30 Minutes
26. Part 2: Your Solution
27. Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)
28. Might Know, Probably Know, Don’t Know
29. Explain the “What” Step by Step
30. Good but Incomplete
31. Give Context to the Importance of the Solution
32. Help Them See the Vision
33. Show SOME of the Steps-Within-Steps
34. Name the Solution (i.e. F.I.B.S.)
35. Explain the Pain to Create
36. Stress the Ease of Use
37. Demonstrate the Speed of Results
38. Sell the Idea (Not the Product)
39. How It Works — Day Two, 30 Minutes
40. Pre-Close — Day Two, 60 Minutes
41. Transition — Day Two, 30 Minutes
42. Offer — Day Two, 90 Minutes
43. Close — Day Two, 90 Minutes
44. Phase 4: Profitable Copy Editing
45. Editing Exercises — Day Two, 90 Minutes
46. Use Stronger Verbs, Eliminate Passive Language
47. Cut Boring & Redundant Text
48. Assure Readability Score of 4th Grade or Below
49. Voice Test 3X With Live Edit
50. Perform the Standalone Scan Test
51. Run the I.O.U. Test
52. Hold a C.U.B. Review
53. Create Image Captions
54. Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
55. Explain the Pain to Create