- MODULE #1 If you’ve questioned whether you should use email to sell, this first module will tell you exactly why you should – but, importantly, how to do it the right way. Discover how to plan and plot your emails to nurture and coach each yes.
- MODULE #2 Time to write – but where to start? Module Two features 10 super-tactical lessons on writing subject lines, writing body copy, getting specific, telling stories and using your voice (or someone else’s). Plus, over-the-shoulder tutorials.
- MODULE #3 In this module, email copywriting gets exciting. You’ve conquered the foundational stuff – and now you can apply 10x copywriting techniques, like the CPTS Technique and the Superman Principle.
- MODULE #4 Email optimization: Why do your open rates suck? How come those sales emails aren’t selling? What should you be testing? And what are the biggest mistakes even the CRO pros make?